‘A Success Story’ – Hundreds Come to Hear African Entrepreneur

Claude Grunitzky speaks at the West African Research Center in Dakar (US Embassy photo)
Claude Grunitzky speaks at the West African Research Center in Dakar (US Embassy photo)

A packed house came to hear Claude Grunitzky, journalist, editor and entrepreneur. The current founder of True Africa and ‎formerly Trace Magazine and later Truce Television, Grunitzky gave tips to budding entrepreneurs on how to create a vision, find funding, and work towards fulfilling your goals – in good and bad times. Grunitzky, 44, who has been called a serial entrepreneur and an African success story, captivated those who came to the West African Research Center in Dakar to hear him speak and ask him questions about his experience. The event was co-sponsored by the U.S. Embassy as part of Entrepreneurship week.

Claude Grunitzky is the founder of TRACE, and co-founder/chairman of TRUE, a New York and Paris-based transcultural marketing agency.

In February 2003, Grunitzky and two business partners completed a multimillion-dollar financing deal led by Goldman Sachs Group. As a result, the TRACE brand is now being leveraged globally across various television, event and interactive platforms. TRACE, which now reaches an audience of more than 80 million people across 150 countries, was successfully sold to a French investor group in July 2010.

A young future entrepreneur ask Grunitzky questions about his experience (US Embassy photo)
A young future entrepreneur ask Grunitzky questions about his experience (US Embassy photo)

Grunitzky was raised between Lomé, Togo; Washington, DC; Paris and London. Growing up, Grunitzky, who speaks six languages and carries three passports, was exposed to many different cultures. These foreign interactions shaped his transcultural philosophy and informed the creative energy of his media ventures.

Grunitzky is also the founder of TRUE AFRICA, a new MIT-incubated media venture. An MIT Sloan Fellow and a French American Foundation Young Leader, Grunitzky sits on the board of Humanity in Action, a foundation that works internationally to build global leadership, defend democracy, protect minorities and improve human rights. The recipient of many distinctions, he was named a finalist for the Ernst & Young “Entrepreneur of the Year” award in 2007.